How do I get Better customers? Part 3

Attract More “A-Rated” Customers In order to get better customers, you need to speak to better customers – to their needs, their questions, their values, their ways of communicating. You need to get personal — and very specific.  In our overcrowded, noisy world, better customers will only respond when called by name. 1)  Create Customer […]

Read More

How do I get better customers? Part 2

Get rid of unprofitable ones Think of your business as a warehouse.  You can’t possibly move in new products if your floor is covered with broken, dusty, obsolete items.  Before you can get better customers, you need to do a thorough “spring cleaning” of the customers and relationships that are just cluttering your activities, your […]

Read More