Content Repurposing: Less Work, More Reach

Repetition also increases (for a while) the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust. Yes, the step after that is annoyance, which is the risk the marketer always faces. Seth Godin Fresh content is a critical part of effective marketing. But who has […]

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Overlays: Build your Email List

As seen in this photo from the OfficeMax site http://www.officemax.com/, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to encourage visitors to sign up for a mailing list. While you may yourself, feel these “pop-ups” to be annoying and disruptive, research consistently shows […]

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5 Social Selling Principles

Customers are putting up barriers around traditional communications channels. In their personal and professional lives, fewer and fewer customers answer their phones or open (much less respond to) emails. Consumers are now trained to ignore pop-up and banner ads, and to quickly sniff out content that smells promotional. So more sales people are looking to […]

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