A simple template for managing people and projects

As your business grows and develops so does the complexity of your work and the number of people/services doing the work. Owning a professional services company myself, I find I am constantly shifting between different projects for different clients with different resources. What I have learned is that the key to effective management is in […]

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Do your client newsletters communicate value?

Often after a conference or when there is a slump in business, an owner of a professional services firm sees the value in having regular client communications via a newsletter. Unfortunately this idea often plays out as follows: The “perfect few” – Full of optimism, the company creates a new email marketing template, cleans up […]

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Are You the bottleneck in gaining more sales?

Especially in professional service firms, sales typically rely on you, the owner.  All inquiries, good and distracting, get forwarded to your inbox.  All contracts need your review and all price considerations require your analysis.  The busier you are, the more these activities are likely to get delayed, or even lost. And there is an even […]

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How to Write Effective Ad Headlines

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.“ David Ogilvy Very simply, online ads need to do three things: Target the right group Capture attention Prompt action (click through) An effective headline, therefore, […]

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