Distraction Detox

This New Year, my dear friend and inspirational entrepreneur, Aviva Goldfarb started a Sugar Detox Facebook group page.  The instructions were simple – cut out all added sugar for the month of January.  It is enlightening and a bit scary to see how sugar creeps into everything we eat – and how that constant stream […]

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7 Digital Marketing Trends You May Want to Pay Attention To

What are the marketing trends you should be focused on? The media is sure to cover the latest cool artificial intelligence device or data from wearable devices but what marketing trends should business owners pay attention to? After reviewing several expert articles (see the sources below), the following themes seem most relevant to entrepreneurs looking […]

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Are you a Non-Profit looking for Funding? Here’s a guide to creating an effective pitch deck

Just as investors can help new start-ups, donors enable important non-profits to continue their valuable work. Non-profits, therefore, can leverage some of the best practices used by entrepreneurs in attracting important sources of funding. The point of creating a pitch deck is to serve several purposes: To define the organization’s identity To sharpen the organization’s […]

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A simple template for managing people and projects

As your business grows and develops so does the complexity of your work and the number of people/services doing the work. Owning a professional services company myself, I find I am constantly shifting between different projects for different clients with different resources. What I have learned is that the key to effective management is in […]

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Do your client newsletters communicate value?

Often after a conference or when there is a slump in business, an owner of a professional services firm sees the value in having regular client communications via a newsletter. Unfortunately this idea often plays out as follows: The “perfect few” – Full of optimism, the company creates a new email marketing template, cleans up […]

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Are You the bottleneck in gaining more sales?

Especially in professional service firms, sales typically rely on you, the owner.  All inquiries, good and distracting, get forwarded to your inbox.  All contracts need your review and all price considerations require your analysis.  The busier you are, the more these activities are likely to get delayed, or even lost. And there is an even […]

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