We’ve got it all wrong.
As business owners we are continually chasing more customers. We measure progress by more visits, more retweets and more likes. So why do we feel less successful.
The truth is most companies would make more money if they had fewer (but better) customers. Bad fit customers suck out your profits, sap your energy and distract you from real growth.
Better customers see the value you offer, are willing to pay for it, and often act as your best salespeople.
“The Secret of Getting Better Customers” provides examples and templates for improving your customer profitability. You’ll learn:
- Why More is not Better
- Who is YOUR Better Customer?
- How to Make Current Customers Better
- How to Fire (Nicely) Your Deadbeat Customers
- The Better Customer User Experience or How to Get Better Customers
- Measuring Better
Sign up at the right and you’ll receive all editable templates for the ebook “The Secret of Getting Better Customers”