LEARN

Growth depends on a sales and marketing engine that consistently attracts and converts prospects.  RoadMap Marketing creates individual growth kits that help you improve your engine’s performance and get more mileage from your sales and marketing dollars.  RoadMap Toolkits and advice are scaled to meet you where you are in your business cycle:

  1. Do-It-Yourself (DIY) tools and education – when you need to conserve the cash, or want to know enough to decide whether this area is a priority for your business
  2. Turn-key Solutions – These recommended vendors offer inexpensive products or services to help you get started more quickly and easily
  3. No-nonsense experts – these companies specialize in scaleable, affordable services so you can delegate this function and keep running your business.

More direction for your journey (and some resources we LOVE)…

  • The Art of the Start by Guy Kawasaki
    Finally, a guide for the entrepreneur that encourages quick action and bottom up tactical planning.
  • Creating Customer Evangelists by Ben McConnell and Jackie Huba
    A great resource to help you cultivate word-of-mouth referrals. For current updates and ideas, sign up for Church of the Customer Blog or join The Society for Word of Mouth.
  • The Corporate Blogging Book by Debbie Weil
    A good source as you decide if and how to create a company blog.
  • Do It Wrong Quickly by Mike Moran
    Extensive detail on the many online options regarding social networks, web design, etc.
  • Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin
    An excellent primer on SEO with excellent worksheets on their accompanying website.
  • Stand Out from the Crowd by Jay Lipe
    Resource to help you think through marketing messages that “speak” directly to your potential customers. Read this prior to a major website or marketing material creation.
  • The E-Myth Revised by Michael Gerber
    The original small business book written to get the entrepreneur thinking like an owner, rather than a self-employed worker.
  • Robin Hood Marketing by Katya Andresen
    An excellent book for non-profits and associations that translates sound marketing principles and planning to organizations that sell “causes”.
  • Strategic Selling by Miller and Heiman
    An excellent resource if you are involved in large, lengthy, and complex sales.
  • The Brand Gap and Zag by Marty Neumeier
    Excellent books to get the creative juices flowing for distinctive campaigns or brands.
  • Endless Referrals by Bob Burg
    A complete guide on working referral systems as part of your sales strategy.
  • Government Sources for Market Data: