Vanity Metrics

Tips and Resources

Vanity Metrics:  What are they?  How do you expose them?

Do you have a sustainable business? Key metrics by business type for Attraction, Conversion, Retention

The Secret of Getting Better Customers – ebook with worksheets to identify your most valuable customers.

Honing in on Better Customers.  Not all customers are created equal.  Your job is to identify your most valuable customers, make as much money from them as possible and then find more like them.

How to generate Actionable Metrics.

Customer Lifetime Value: Why it is important.  How to calculate.

Baking in Key Metrics. Tips to “bake in” key metrics into your website, accounting and checkout systems.

The Beginner’s Guide to Conversion Rate Optimization

Lean Analytics - Fantastic, comprehensive resource!