In speaking about opportunities for PR placement, Carolyn Niemczyk a Coldwell Banker Commercial Realtor, spoke of having success in placing an article in the Florida Commercial Properties Magazine Sept. edition. In this article she writes about the economy and current situation in her local market. This is an excellent example of providing great content to local publications or industry magazines who are always looking for interesting pieces for their readership.
Carolyn’s article was successful because of the following characteristics:
- well-written and less than two pages
- a timely topic of current interest
- great information (on the local market, statistics, etc.)
- non-”salesy“, meaning that the article subtly promotes the expertise of the author with out being a blatant product/service sales pitch
How have you used articles to get PR for your business.