In Nashville, we spoke on the uses (and some abuses) of using SEO or search engine optimization. SEO is a series of techniques to get your site rated higher by search engines so your website can be found more easily by potential customers. SEO is still a bit of an art with each SEO firm having its own philosophy and approach.
Taylor Hill from 2 Build Up (specializing in SEO/SEM), provided an excellent set of criteria for finding an SEO provider:
- Find someone who has been in business somewhere other than the Internet that knows how to translate what I do to the Internet
- Find someone willing to train me in things I can do and for the things I can’t or don’t have time to do, they will either do it or help me find someone who can
- Find someone who is results orientated and who believes in being competitive on major terms not just long tail (that’s easy to do)
- Find someone who will show me results, good and bad, for my SEO efforts
- Find someone who can and will communicate with me in a way that I understand
I have also found the book and website, Search Engine Optimization: An Hour a Day to be a good in depth guide with worksheets that will help you in working with a provider.
What successes (or pitfalls) have you encountered in working with SEO?