I confess that (perhaps like you) I put a brave smile on social media while underneath feeling frazzled. Every day I seem to get more communications streams flowing into my business – more emails, more instant messages, more newsletters, more Facebook posts, more LinkedIn status updates and more tweets. It feels overwhelming to sift through this volume of information – What news is valuable? Who is a potential prospect? How do I avoid slipping down that social media rabbit hole of interesting tidbits – only to find two hours later, nothing important has been done?
To keep myself focused and limit my precious time, I have a system that I have borrowed from wise business owners who are getting results:
- Set up a weekly system. Each Monday morning after posting my blog post, I immediately develop 5-10 tweets or little teasers to link followers back to my article. For example, if I have 5 tips I write 5 tip summaries with a link to the post for more. I then schedule these posts every day at popular hours using a social media scheduling system like Hootsuite.
- My two rules for tweet writing. 1) Be interesting and fun. And 2) don’t say it all in 140 characters. You want followers to click through for more.
- Classify your followers. All followers are not equal (at least in terms of value to your business.) I classify my followers into a few categories (using Hootsuite columns as a useful tool):
- Influencers: These are people that are thought leaders in my field and/or their writing helps me with inspiration.
- Prospects: These are people/companies that are potential clients. Via Twitter I can keep abreast of what is going on and keep up a supportive relationship by retweeting their content.
- Clients: Nothing is more indicative of a good client relationship than being on top of the latest news, product launches, etc of a client.
- Partners: These are companies that usually serve my same market and/or help my business via their services. By supporting them, I learn about other fields and build a strong support base.
- Others: Everyone else.
- Quick but regular daily reviews. I scan this list a few times a day spending limiting myself to 5-15 minutes! I use Nutshell email to deliver the latest tweets from these lists directly to my inbox at 9:00am, noon and 3:00pm so I can quickly scan and respond.
- Alerts for direct messages. I set up alerts so any retweet or mention gets texted to my phone. That way I can thank and respond immediately.
How do you tweet? Share in the Comments section below or send me a tweet @roadmapmarketin.