This Week's Article

Blogging is useful but also time consuming. Many owners do not have the time (or the writing skills) to consistently publish new content on a weekly basis. Outsourcing or hiring out this marketing task is often an attractive idea. But you can never completely hand over your company blog to an outsider, or even an employee. Your blog is the hub for your communications strategy. You, as owner, want to ensure that you drive the vision and the app[...]